What does a Grid Girl do?
Promotional models are hired to create customer demand for any kind of service, product, concept or brand by interacting with customers face to face. Grid girls are young promotional models in professional motor racing. They usually hold umbrellas for the racers to guard them from the sun, which also gives them the name Umbrella girls. Grid girls usually promote the sponsors of the racing team.
Females are usually chosen as grid models as they are physically attractive and have better communication skills to convince the customer to use a service or product. These grid girls provide information to the consumers and make the product or the service of the sponsor look appealing.