Arabic Speaking Hostess at WTM
The World Trade Market (WTM) is one of the leading global events for the travel industry, hosted annually at the ExCeL London. In 2024, from November 4th to 6th, WTM welcomed exhibitors and attendees from around the world, showcasing opportunities in tourism, hospitality, and destination promotion. For businesses looking to make an impact at such a high-profile event, clear and engaging communication is crucial—especially when catering to an international audience.
Client Requirements
One of our clients, a travel and tourism company based in the Middle East, approached Envisage Promotions with a specific request: they needed a professional Arabic-speaking hostess to represent their brand at WTM. The hostess was required to:
1. Communicate fluently in both Arabic and English to engage with a diverse range of visitors.
2. Convey key brand messages and guiding visitors through the stand.
3. Display a deep understanding of Middle Eastern culture and etiquette to build trust and rapport with Arabic-speaking attendees.
The client emphasised the importance of professionalism and cultural alignment, as they wanted to ensure visitors felt welcomed and valued.
Our Solution
At Envisage Promotions, we pride ourselves on providing tailored staffing solutions for every event. Upon receiving the request, we immediately tapped into our network of experienced multilingual hostesses. After a thorough selection process, we identified a standout candidate who met all the criteria:
• Fluent in Arabic and English.
• Experienced in trade shows and high-pressure environments.
• Knowledgeable about Middle Eastern customs and hospitality.
Prior to the event we had various communication with the client about their requirements for the role and we spoke to many of our bilingual hostesses on our database before carefully putting together a range of profiles to send forward to the client to enable them to select the best staff member for their event.
Additionally, our hostess was provided with training on the brand when arriving on site, ensuring she could confidently represent the client and handle any inquiries.
Execution at WTM
During the three-day event, our Arabic-speaking hostess played a pivotal role in the client’s success at WTM. Key highlights included:
• Engagement: The hostess greeted visitors warmly in Arabic, creating an immediate connection with Arabic-speaking attendees. Her ability to switch seamlessly between languages allowed her to engage with a wide audience.
• Representation: She answered questions about the client’s services, and highlighted travel opportunities to the Middle East.
• Cultural Sensitivity: Her understanding of Middle Eastern traditions helped her foster trust and build relationships, leaving a lasting impression on visitors.
Feedback from the client was overwhelmingly positive. They noted her professionalism, charisma, and ability to adapt to the dynamic nature of the event. Many Arabic-speaking attendees expressed their appreciation for the personalised approach, further enhancing the client’s reputation.
Outcome
Thanks to the support of Envisage Promotions, the client had great engagement with their stand compared to previous years. They attributed much of this success to our Arabic-speaking hostess, who helped them establish stronger connections with their target audience.
This case study exemplifies our commitment to understanding client needs, providing exceptional talent, and ensuring success at international events like the World Trade Market. Whether you need multilingual staff, brand ambassadors, or specialist support, Envisage Promotions is here to help your event stand out.
